Facebook Promotion Guidelines Update
This just in, Facebook has released an update to their Official Promotion Guidelines removing the requirement for promotions to be run in a third party app.
Previously, as many of you know, the rule was: “Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on the Page Tab.”
NEW RULE: “Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted?.
This seems like trading one barrier for another, but I suppose change for the sake of change is just the Facebook way.
How do you think this will impact your contests.