How-to: Create a Facebook Business Page
I am tired of seeing businesses and organizations set up personal profiles on Facebook to use for business. First of all, using a Facebook Profile for your business is limiting your ability to share and engage with your customers and stakeholders. Besides:
- Profiles are limited to having 5,000 friends (Pages can handle millions!)
- Profiles can’t use Facebook ads or Facebook Insights (measuring ROI?)
- Etc… this list can get pretty long, but I am sure you get the point
For these reasons and more, take the extra time and create a custom Facebook Page for your business, brand, product, special person, etc.
Quick sidebar: Before you can set up a Facebook Business Page for your business or organization you have to have a Facebook Profile (personal). Don’t worry about using your personal profile to set up your business page. You can enable all kinds of privacy setting on your profile and still act as an administrator for a Page. Just remember, if you do not have a Facebook Profile you cannot be added as an Administrator on a Facebook Business Page.
So, without further blathering, let’s create a Facebook Page:
- Log in to your personal Facebook Profile
- Go to: http://www.facebook.com/pages
- Click “Create Page”
- Select the Page type. As you will see, there are several options. If you are uncertain which to choose, click on one and look at the categories in the drop-down box that appears. If you can’t find something that makes sense for your business, choose a different type. Feel free to explore these options until you find the best fit.
- From the drop-down boxes, select the appropriate “category.” In most cases it is pretty obvious which one you should choose based on your business products or services. Again, feel free to explore. This can be changed later so don’t stress out about it.
- Complete the other fields related to the business type. Be honest and don’t type something in one of these fields you would regret. When the page goes live, most of this information is automatically placed in various fields like “about us.”
- Agree to the Facebook Pages Terms by checking the box. It is a quick and easy read.
- Click “Get Started.”
- CONGRATULATIONS! You have a Facebook Business Page. Now take some time and explore your page. Fill out as much information as you can and don’t forget to use keyword rich content. To wrap it all up, link to your Twitter and YouTube profiles.