Social Media Expert/Guru
I was at a conference a few weeks ago and met a gentleman who introduced himself as a “Social Media Guru.” He must have caught my slight wince at the title because he felt the need to legitimize his use of the word “Guru.” After listening to him for about ten minutes I realized he was not quite as savvy as he would like others to think.
The fact is, there is no such thing as a Social Media Guru/Expert, period. Anyone who actually works in the industry would never use such a title. If you meet someone who does, run away.
Think about it this way, how long has there been a place in business for social media professionals? A few years, maybe a decade at best. Do you really think there could be a guru in that short amount of time? I don’t think so.
If you are looking for someone who knows how to use social media; someone who will really be able to help your company or brand expand marketing efforts into the social realm, don’t take a person’s word for it. Google them! If they don’t hold at least four (hopefully more) places in the top ten list when you Google their name, they are not worth it. Look for a blog, Twitter handle, Facebook profile, LinkedIn profile, etc. This information will tell you what you need to know about the individual. My new friend from the conference appeared one time on the first page of Google results when I searched him (a Twitter account). Not impressive.
What if the person has an extremely common name like John Smith? If they really know how to get positive exposure online and in social media, common names don’t matter. A true social media/web professional has a solid understanding of search engine optimization (SEO) and social media best practices. They know how to rank high on Google and other important search engines. If they can’t do this for their name, what makes you think they can do it for your brand?
Thoughts, questions, concerns? Do you know anyone who uses Social Media Expert/Guru as a title? Tell me about it.